


Beatrice Ferri
Creative Digital Marketing Strategy | Arts, Culture, Fitness, Health
Phone:
+44 7950 551842
Email:
Location:
West London, UK
A Bit About Me
10 years of work experience across Italy, Germany, Austria, the US and the UK.
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I've been managing the digital strategy (integrated marketing campaigns, content, social media, influencers, events, and strategic partnerships) for companies like Runtastic (adidas), AbeBooks (Amazon), Nivea and digital agencies.
My approach goes: research, plan, execute, track. My positive attitude gets the job done and makes the process fun!
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I speak Italian (native), English, German and French.
Work Experience
Jan 2019 - March 2022
March 2021-April 2023
May 2014 - Jan 2018
The AS&K Group Communications Agency | London
Hang-Up Gallery
Be Smart About Art
| London
adidas Runtastic | Vienna, Austria
April 2023 - Present
Istituto Marangoni London | London
COMMUNICATIONS DIRECTOR​
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Curation of all aspects the Istituto Communications, branding, reputation and PR
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Strategy, planning and production of all creative campaigns
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Internal and external events from start to finish (fashion shows, design exhibitions, panel talks, workshops).
HEAD OF CONTENT AND SOCIAL MEDIA ​
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Restructure of all social media channels for contemporary art Hang-Up gallery
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Rebrand and repositioning of arts education platform Be Smart About Art
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Planning, development and full production of all creative campaigns for both buisnesses
DIGITAL STRATEGIST
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Analysis, planning, and management of the digital presence for The AS&K Group in terms of website elements, marketing development and promotional PR
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Digital strategy planning and execution for our clients (world leaders healthcare, pharma and medical devices companies)
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Digital strategy pitches to prospect clients
DIGITAL MARKETING & PR MANAGER ITALY
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Overall digital strategy and product launches in new markets. Strategic partnerships with media and influencers. Within 1 year, Runtastic was featured in magazines such as Elle, GQ, Runner’s World and Men’s Health.
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Live event planning and execution
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Downloads growth 600% (from 1M to 7M) and AUs by 300% (from 800k to 4M) within 4 years.
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Social Media channels (strategy, planning and community
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management). Growth from 72k to 159k followers in 15 months (+120%)
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Press releases and copywriting (mobile + web) EN/DE to IT. Creation of all mobile and web content, supported by UX research and SEO
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App Stores Optimisation through community management and SEO practices