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Beatrice Ferri

Creative Digital Marketing Strategy | Arts, Culture, Fitness, Health

Phone:

+44 7950 551842

Email:

Location:

West London, UK

A Bit About Me

10 years of work experience across Italy, Germany, Austria, the US and the UK.

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I've been managing the digital strategy (integrated marketing campaigns, content, social media, influencers, events, and strategic partnerships) for companies like Runtastic (adidas), AbeBooks (Amazon), Nivea and digital agencies.

My approach goes: research, plan, execute, track. My positive attitude gets the job done and makes the process fun!

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I speak Italian (native), English, German and French.

Work Experience

Jan 2019 - March 2022

March 2021-April 2023

May 2014 - Jan 2018

The AS&K Group Communications Agency | London

Hang-Up Gallery

Be Smart About Art

| London

adidas Runtastic | Vienna, Austria

April 2023 - Present

Istituto Marangoni London | London

COMMUNICATIONS DIRECTOR​

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  • Curation of all aspects the Istituto Communications, branding, reputation and PR

  • Strategy, planning and production of all creative campaigns

  • Internal and external events from start to finish (fashion shows, design exhibitions, panel talks, workshops).

HEAD OF CONTENT AND SOCIAL MEDIA â€‹

  • Restructure of all social media channels for contemporary art Hang-Up gallery

  • Rebrand and repositioning of arts education platform Be Smart About Art

  • Planning, development and full production of all creative campaigns for both buisnesses 

DIGITAL STRATEGIST

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  • Analysis, planning, and management of the digital presence for The AS&K Group in terms of website elements, marketing development and promotional PR

  • Digital strategy planning and execution for our clients (world leaders healthcare, pharma and medical devices companies)

  • Digital strategy pitches to prospect clients

DIGITAL MARKETING & PR MANAGER ITALY

 

  • Overall digital strategy and product launches in new markets. Strategic partnerships with media and influencers. Within 1 year, Runtastic was featured in magazines such as Elle, GQ, Runner’s World and Men’s Health.

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  • Live event planning and execution

  • Downloads growth 600% (from 1M to 7M) and AUs by 300% (from 800k to 4M) within 4 years.

  • Social Media channels (strategy, planning and community

  • management). Growth from 72k to 159k followers in 15 months (+120%)

  • Press releases and copywriting (mobile + web) EN/DE to IT. Creation of all mobile and web content, supported by UX research and SEO

  • App Stores Optimisation through community management and SEO practices

Let's Connect!

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