Beatrice Ferri

Creative Digital Marketing Strategy | Arts, Culture, Fitness, Health

Phone:

+44 7950 551842

Email:

beatrice.ferri@gmail.com

Location:

West London, UK

Portfolio

A Bit About Me

10 years of work experience across Italy, Germany, Austria, the US and the UK.

I've been managing the digital strategy (integrated marketing campaigns, content, social media, influencers, events, and strategic partnerships) for companies like Runtastic (adidas), AbeBooks (Amazon), Nivea and digital agencies.

My approach goes: research, plan, execute, track. My positive attitude gets the job done and makes the process fun!

I speak Italian (native), English, German and French.

Work Experience

Jan 2019 - March 2022

March 2021-April 2023

May 2014 - Jan 2018

The AS&K Group Communications Agency | London

Hang-Up Gallery

Be Smart About Art

| London

adidas Runtastic | Vienna, Austria

April 2023 - Present

Istituto Marangoni London | London

COMMUNICATIONS DIRECTOR

Curation of all aspects the Istituto Communications, branding, reputation and PR
Strategy, planning and production of all creative campaigns
Internal and external events from start to finish (fashion shows, design exhibitions, panel talks, workshops).

HEAD OF CONTENT AND SOCIAL MEDIA

Restructure of all social media channels for contemporary art Hang-Up gallery
Rebrand and repositioning of arts education platform Be Smart About Art
Planning, development and full production of all creative campaigns for both buisnesses

DIGITAL STRATEGIST

Analysis, planning, and management of the digital presence for The AS&K Group in terms of website elements, marketing development and promotional PR
Digital strategy planning and execution for our clients (world leaders healthcare, pharma and medical devices companies)
Digital strategy pitches to prospect clients

DIGITAL MARKETING & PR MANAGER ITALY

Overall digital strategy and product launches in new markets. Strategic partnerships with media and influencers. Within 1 year, Runtastic was featured in magazines such as Elle, GQ, Runner’s World and Men’s Health.
Live event planning and execution
Downloads growth 600% (from 1M to 7M) and AUs by 300% (from 800k to 4M) within 4 years.
Social Media channels (strategy, planning and community
management). Growth from 72k to 159k followers in 15 months (+120%)
Press releases and copywriting (mobile + web) EN/DE to IT. Creation of all mobile and web content, supported by UX research and SEO
App Stores Optimisation through community management and SEO practices